NEON for THE ADVERTISING INDUSTRY
Working with M. Pickering (English Designer/Fabricator) and G. Todd (Advertising Art Director) we were pleased to be asked to fabricate neon to be used in a ‘hoax’ internet advertising campaign for the Karen Clifford Skin Cancer Charity.
The advert aimed to trick people into thinking that it was possible to use their computer screens as a sun tanning lamp.
The overall goal of the campaign was that by using some fun and mischievous tactics they could get a serious message across to people regarding skin cancer.
Please take the time to click on this website link to view the advert video (video contains sound)
(perhaps....for a practical joke forward it onto a tan loving friend!) Click on the link to view the advert video (video contains sound)